Director Claudio Gubitosi's mission in Malmo ended yesterday in the wonderful scenario of the multimedia STUDIO building. 

Gubitosi presented the Giffoni universe attracting the audience's attention supported by a video report of the 2016 edition of the Festival. The works were introduced by Julia Jarl, director of BUFF, the oldest film festival in Sweden, before an audience packed with film industry professionals and innovation authorities.

The director and his GEX team (Luca Tesauro and Tony Guarino) had a lot of meetings aimed at defining strategic alliances and agreements with members of the Northern European multimedia sector, including the likes of Anna Haknsson, from the Swedish Film Institute, Maria Tuszunski, responsible for the regional funds from the Economic Development Department in the Skane Area, and Maria Lindblom, responsible for the Innovation Sector funds.
The whole programme and schedule was arranged by Lars Mattiasson, coordinator of the The Creative Plot project with which the Giffoni Experience Innovation Department has been working to promote new training and business courses for youth in the innovation and cultural creative industry sectors.