A bond which gets stronger and stronger the one between Giffoni Experience and RAI: on July 24, in fact, the two very young actresses Ludovica Nasti and Elisa del Genio will be in Giffoni following the great success of My Brilliant Friend –an HBO–RAI FICTION and TimVision series, produced by Lorenzo Mieli and Mario Gianani for Wildside and by Domenico Procacci for Fandango, in collaboration with RAI FICTION, TimVision and HBO Entertainment, co-produced with Umedia – based on the publishing sensation by Elena Ferrante, to meet jurors and giffoners in the Sala Truffaut.
With Ludovica Nasti and Elisa Del Genio, ELEONORA ANDREATTA, Director of Rai Fiction will be in Giffoni too and will also hold a CONNECT Masterclass. How does the Rai Fiction factory work? How do you create a successful television series? How are the public television editorial guidelines for fiction defined? What are the offer strategies to please the taste of a more and more demanding audience? By the exceptional testimony of Eleonora Andreatta, the Giffoni CONNECT masterclassers will have the chance to have a look at the offstage of one of the most strategic sectors of Italy’s greatest culture industry, getting deep into the mechanisms and practices which rule it.
The meeting in Giffoni will also be the occasion to award My Brilliant Friend with the GIFFONI EXPERIENCE AWARD.
“It is exciting to present at the Giffoni Film Festival, to the many young people taking part in it, the publishing and producing adventure of how the powerful story of a two-girls’ friendship and a world best seller have turned into an international television series – Andreatta said– We lived it all with enthusiasm because My Brilliant Friend offered the possibility to bring to a wider audience a story which interprets at the highest authorial level the popular dimension of plot and feelings, and makes the bond between the two protagonists the keystone of a social and human tableau against the Naples and post-war background.”
“This is the focus which –she continues– with Fandango and Wildside, inspired an ambitious challenge which convinced a global player like HBO and in which Ferrante herself was involved too, collaborating to the screenwriting with Francesco Piccolo, Laura Paolucci and Saverio Costanzo, director of the series. The pages became a world of images and the image of a world, a place recreated in every aspect and a vivid gallery of human portraits, in which the plot of Lila and Lenu’s lives and of their fantastic interpreters is cut out.”
