Born in Piacenza but of Persian origin, to which she owes her strong features and captivating look, after graduating she moved to Milan where she enrolled in the Faculty of Economics, which she soon left to pursue a career in modelling. An influencer with 1.6 million followers, she promotes the ideas of girl power and body positivity on a daily basis and is always attentive to social causes such as bullying, cyberbullying, violence against women and the fight against cancer, which she fought in the first person when she was very young. 

She began her TV career by taking part in "Miss Italia" in 2014, where she came third, before teaming up with her eccentric mother Fariba on "Pechino Express" in 2015. In 2018 she took part in the third edition of "Grande Fratello VIP" and in 2020 she entered, for the second time, the red door of Cinecittà in the longest edition of Big Brother ever. A pundit on the programme "Sbandati" on Rai 2 in 2016, in 2018 she will host, together with Tommaso Zorzi, the talk show "Adoro!" (a programme linked to "La Pupa e il secchione") on Mediaset Play and in 2019, the on-the-road show "Sconnessi" with Paolo Ciavarro and Paola di Benedetto, broadcast on Italia Uno. In 2020 he published his first book "Agli uomini ho sempre preferito il cioccolato" for Mondadori, which reached the top of the bestseller lists in just a few weeks. 

In 2021, her first solo TV show came out: from the 16th of April, she went online on Mediaset Play with "Salotto Salemi", a six-part format combining female chat and make-up advice.