JimJam, the TV channel – number 621 on the satellite Sky platform – dedicated to preschool children, joins the celebrations arranged by Sanrio for the 40th anniversary of Hello Kitty. The famous character will be guest of Giffoni Experience on July 23 for a spectacular Red Carpet and various photo-sessions with her fans: a photo-corner will be set up where the jurors and fans can take pictures with her. Thanks to JimJam there will be a selection of episodes of Hello Kitty and a little taste of other TV series which populate the JimJam programming at the Cinema Truffaut.