Synopsis
Miss Sweden is about 19-year-old Moa, who lives in a small town in Sweden. All her friends are heavily engaged in social issues, as well as being hardcore vegetarians and animal rights activists. On the whole, their behaviour is governed by what is politically correct. Despite doing her utmost to fit in, Moa errs constantly, for example by falling for the wrong guys, liking the wrong music and dressing (at least in her friends’ opinion) in a mainstream way – in other words being somewhat like the people they are protesting against. One day she realises that her friends, despite all her efforts, have little respect of her and simply regard her as a cartoon character, someone they can treat as they please. Moa decides she must start changing her life, even if that might lead to her being lonely.