Saturday, 31 July 2021 18:50

The Next Generation EU observatory is born in Giffoni : "Kids are our present and together we are building the future"

"An intense, soft edition, much more difficult than many others, which we managed to complete with the same determination that allowed us to be the first to restart last year". This is how the Giffoni founder and director Claudio Gubitosi comments on the last day of #Giffoni50Plus, during the press conference attended by Lucia Borgonzoni, Undersecretary of the Ministry of Culture, Mariella Troccoli, head of the Cinema and Audiovisual Service at the Ministry of Culture and Gabriel Zuchtriegel, Director of the Archaeological Park of Pompeii. "This year I wanted to abolish the word 'director' and chose to introduce myself to the three thousand young people who followed us in attendance, in addition to the two thousand who did so via connection from our hubs, as a father," he said. "At a difficult time, after long months of restrictions dictated by the health emergency, a good father turns the rules upside down and thinks about his children. That's why I focused on the journey, but without ever forgetting the roots and values of our land. When there is a war, directors are of no use, we need to give confidence and hope. Even in Bergamo, where we held the press conference to present the festival, I began by saying: I love you. And I do the same here, to underline the strong sense of belonging to the Giffoni family, a small reality but desired in every corner of the world".

Addressing the young people present in the Sala Blu of the Multimedia Valley and those who followed the meeting online, Gubitosi recalled the commitment "to guarantee maximum safety for everyone. This is also why I did not hesitate to cancel, albeit with extreme difficulty, the evening open-air concerts. We had thousands of bookings, I apologised, I also received some criticism, but it is in these moments that a good parent has to make choices and I did it".

The claim of #Giffoni50Plus was "a shout of joy": "Our shout of joy - explains Gubitosi - is a hymn to life: this is why we wanted to donate a pushchair to the couples of GIffoni who had a child in 2021, in collaboration with Chicco: restarting is a journey and we wanted to accompany these children and families on the most beautiful journey, that of discovering the world".

The founder and director emphasises the contribution that has come from the more than 120 guests. "Fragility has affected everyone," he continued, recalling the meeting held in June with over one hundred directors of film festivals and events, "but if we want to restart Italy, we must have the courage to destroy and rebuild".


A promise to the young people: "If you all get vaccinated and continue to respect the rules, next year the IMPACT! section will have no fewer than two hundred members, from Italy and abroad, and the number of jurors will return to 6500. I hope that families will also return to welcome our young people into their homes, because we have always been a model of cultural offerings and hospitality". Gubitosi then announced the creation of the Next Generation EU Observatory at Giffoni: "The next few years will be decisive for the destiny of Italy, and in particular for its young people. The great opportunity offered by the Next Generation EU, what we continue to improperly call the Recovery Fund, requires us to be absolutely rigorous to ensure that the money coming from Europe, which will in any case create debt for future generations, is spent in the most appropriate way, and above all that it is really allocated to future generations. So, if young people are the protagonists of the change expected from European investments, it is precisely the young people who have the duty to "check" that those funds are actually spent on projects that look to the future. Therefore, Giffoni intends to be the privileged observatory to evaluate and follow all the projects linked to the Next Generation Eu, an observatory able to verify the real impact on the future of the investments that will be programmed. Through a continuous and punctual analysis of the projects financed by the Next Generation Eu, carried out by analysts and journalists selected from among the best young Giffoners and others, we will try to tell the story of the rebirth of this country seen through the eyes of young people, who should be the main recipients of the funding provided by Europe. A real whatchdog to constantly monitor - also through collaboration with the major public and private institutions involved - the situation of European funding and make sure that it goes to develop projects for future generations. In short, Giffoni is the starting point for the young people who want certainty and reassurance. The opportunity is unique and cannot be left to adults alone: children are our present and together we build the future". Then the invitation to adopt Giffoni and to be adopted, in an exchange that can help strengthen the network of knowledge and relationships.

"I have already adopted Giffoni and it is actually Giffoni that has adopted me", this is how Lucia Borgonzoni, Undersecretary of the Ministry of Culture, began her speech. For her, a return to Giffoni after her presence last June at the inauguration of the new Sala Truffaut: "I often repeat - she added - that this was my first public appearance as Undersecretary here in Giffoni. It was one of the most beautiful experiences for me and I will always thank Claudio for it".

There is one lesson that young people must take home from Giffoni: “Learn that everything is possible", she said. "If you have a dream and you really believe in it, you can make it come true. This is what Giffoni teaches. And now you are the dream that has become reality. You are the reality of the dream".

The Ministry of Culture wants to be close to young people. How? Starting from schools, using the language of cinema and audiovisuals: "As representatives of the Ministry – she added – we are committed. We believe that audiovisuals are the most immediate instrument to convey emotions. In this regard, we are continuing to invest in schools. The new call for the National Cinema Plan for Schools, worth thirty million Euros, is about to be signed".

Then, there are the European funds, those of the National Recovery and Resilience Plan: these funds must go to young people, the Undersecretary stressed. They must be used to create jobs and generate new economies.

And if young people are central, creativity is the key word: "We are writing a call for tenders – explained Borgonzoni – which will allocate 165 million euro for creative enterprises.  In this regard, I am asking young people to help me. Let us hear your ideas, do it in your own time, which is smart, give us a hand because my goal is to meet your needs and answer your questions".

Young people should be able to have their say in a Ministry that needs to become younger: "One of my aims – she said – is to create a Directorate dedicated to music within the Ministry. Furthermore, Borgonzoni also talked about the enhancement of the Made in Italy brand linked to the Italian ability to make high-quality films. She explained: "We are thinking of a large investment in Cinecittà, which does not mean investing in Rome but in the whole of Italy, entrusting our brand to all the studios in the country”.

In addition to that, there is more news to come. Indeed, the director of the Archaeological Park of Pompeii Gabriel Zuchtriegel announced: "After Paestum, the collaboration with Giffoni will continue in Pompeii.  In order for society to recognise the value of a site, it is essential that it is involved. This is why we have signed a protocol with the regional school directorate and Herculaneum with the aim of inviting young people to Pompeii and ensuring that a series of cultural projects relating to dance, cinema and theatre can find their privileged space here. Having Giffoni by our side is a great opportunity: we will ask the young people of the festival to tell in pictures the story we are building. Archaeology is not only made of stones or monuments, it is also made of what we are able to convey to others by offering them new perspectives on reality".

The meeting was rounded off with the accounts of three jurors: 15-year-old Giulio from Milan, who has been attending Giffoni for 10 years, 16-year-old Alessandra from Rutino (Salerno) and 19-year-old Ezio from Reggio Calabria: each of them described their experience as "unique and unforgettable".

Besides young people' enthusiasm, figures confirm the success of #Giffoni50Plus. A total of 6570 articles were written about the festival, including: 4282 articles on major websites, 97 reports in national and international television news, 334 articles published in the most important national and international newspapers. 203 million people were reached exclusively through traditional press channels: around 23 million through national and international newspapers, around 70 million through national and international television news, and over 110 million via news websites. Social media are no less important in this exponential growth: the Facebook and Instagram platforms reached more than 3.8 million users, with over 14 million impressions, while videos were viewed by over three million people.


August 01, 2021

The emotions of the closing ceremony: Giffoni is family

Category: #Giffoni50Plus 31 July
The awarding of the winning films. The speeches of the Vice President of the Campania Region Bonavitacola and the Undersecretary for Culture Borgonzoni. The words of Jacopo Gubitosi: our spirit is confirmed. We are all protagonists here, no one excluded