Wednesday, 19 August 2020 14:34

Rainbow and Giffoni: double birthday

Rainbow turns 25. The global content company founded by Iginio Straffi, pride of Made in Italy, has won the hearts of entire generations of children and teenagers all over the world. This year Rainbow celebrated its 25th birthday together with the participants of the Giffoni Film Festival, during the fiftieth anniversary of the event.

The founder and creator of Giffoni Opportunity, Claudio Gubitosi, together with Laura Vaccari and Silvia Conti from Rainbow, switched on the luminous sign at the entrance of the Cinema Cittadella among a lovely installation of pink flamingos and a flower and wooden butterfly wall.

Twenty-five years of Rainbow history and fifty years of Giffoni are important achievements - explains Gubitosi - Straffi is a genius and a great entrepreneur, and Rainbow has always shown love and friendship to Giffoni thanks to its constant presence".

The installation runs through the milestones of the group and the visitors will be able to plunge into the Rainbow world for the entire duration of the Festival. During the opening night of Giffoni 50, at the Yaris Arena, a video celebrating the content company was presented and the company was awarded the prize Giffoni 50 for its 25 years of success by Gubitosi.

There is something magical that unites Giffoni and Rainbow’s histories” declares Iginio Straffi, Founder of the Rainbow Group, “The same stubborn and passionate ambition of trying to make a dream come true, transforming an idea of my youth into a great reality”.