Giffoni Experience has launched a new project aimed at involving the Picentini area more than ever: The surrounding area (the Picentini) is a territory that deserves to be discovered and loved.
Giffoni Experience strongly believes in strengthening its relation with its territory and its roots though aspiring to be recognized internationally. The idea is to offer the area support with its know-how and planning ability achieved through years of experience.
  
The first step is to document and file all the existing assets bringing out the area's potential. This is why Giffoni Experience has decided to launch a new department for the development and enhancement of the territory.
 
The whole area has always  been completely underestimated and not used to its full potential though many businesses have invested resources in the territory. Beautiful scenery, monuments, food and drink and other excellencies have already been spotted and will be the focus of attention for new business plans aimed at bringing out the best for the area.

A whole new agenda made up of small and big events from the Picentini will be launched harmoniously. The whole territory will benefit from the development and the common shared vision.
 
Picentini 2016/2020 aimes at creating a common reliable and identifiable brand to attract visitors and tourists. The whole area has the potential to become part of the Great Italian beauty. It is a political and cultural challenge Giffoni Experience strongly believes in.
 
The PICENTINI network comprises the following towns: Giffoni Valle Piana, Giffoni Sei Casali, Montecorvino Rovella, Castiglione dei Genovesi, Pontecagnano Faiano, Bellizzi, Olevano Sul Tusciano, Acerno, San Cipriano Picentino, San Mango Piemonte, Battipaglia. Il Gal Colline Salernitane e il Museo Nazionale di Pontecagnano.